Material (girl)?

I grew up with Madonna...or at least I grew up.

So I must put in my review of her new "Material Girl" clothing line for Macy's.

Disappointing.

Why is the supposed "marketing genius" going after the same (tween) audience as every other major marketer? What happened to innovation? Re-inventing herself? Listen, I know she hasn't exactly been embracing her age, or even doing anything especially innovative for about ten years, but apparently my youth created expectations that still demand to be met.

Worse, she seems to be gladly squeezing every last dollar out of every phase of her daughters youth, ( remember the children's books?). Maybe I'm being too harsh, maybe it's just a bad habit.Like hand washing.

Although it has been years since I worshipped at the material-altar, (or even paid much attention to her for that matter), there is always that six year old inside of me who cringes a little when her latest output fails to flatter.

One reviewer of "Material Girl" pointed out, that although Madge is technically in the Chico's age bracket, she chose to design a line for babes her daughter's age; and I thought to myself, now that would have been innovative, to see what a talented design team, ( and the oodles of money you know they had backing them) could have cooked up for the "Material Girl", age 51.